Privacybeleid

1. Introduction

toyscitys (“we”, “us”, “our”) attaches great importance to your privacy. We process your personal data exclusively in accordance with applicable laws and regulations, including the General Data Protection Regulation (GDPR) and other relevant privacy legislation.
In this Privacy Policy, we explain what data we collect, why we process it, how we secure your data, and what rights you have.

2. What data do we collect?

2.1 Data provided by you

When you use our services, we may collect the following personal data:

· Name, address, email address, telephone number.

· Payment details (e.g., iDEAL, PayPal, credit card).

· Account details (username, password).

· Content of correspondence with our customer service. · Email address upon registration for the newsletter.

2.2 Data collected automatically

· IP address and device information.

· Browser and device settings.

· Pages visited and click behavior (via cookies and tracking pixels).

2.3 Data from third parties

We may receive additional data from:

· Payment providers.

· Shipping and fulfillment partners.

· Marketing and advertising partners (only with your consent).

3. Purposes of data processing

We process your personal data exclusively for the following purposes:

· Performance of the agreement: processing, delivering, and handling your order.

· Customer service: answering questions and providing support.

· Marketing: sending newsletters, offers, and personalized advertisements (only after consent).

· Legal obligations: complying with tax and administrative retention obligations.

· Website optimization: analyzing and improving our services.

4. Legal basis for processing

We process your personal data on the basis of the following grounds:

· Performance of a contract.

· Your explicit consent (for example, for marketing).

· Compliance with a legal obligation.

· Legitimate interest (such as fraud prevention or website analysis).

5. Retention periods

We do not retain personal data longer than necessary:

· Order and invoice data: 7 years (tax retention obligation). · Account details: until you delete your account.

· Newsletter details: until you unsubscribe.

6. Sharing data with third parties

We share personal data only if necessary for:

· Performance of the agreement.

· Compliance with legal obligations.

This may include, among others:

· Payment providers.

· Shipping and fulfillment partners (please note: our warehouse is located in China).

· Marketing partners (with consent).

· IT and hosting providers.

We enter into data processing agreements with all external parties to ensure that your data is used securely and exclusively for the agreed purpose.

7. Cookies and tracking

7.1 What are cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit our website. These files store information to recognize you on a subsequent visit and to improve the functionality of the website. We also use similar techniques such as pixels, scripts, and tags.

7.2 Types of cookies we use

1. Functional cookies (mandatory)
Necessary for the operation of the website, such as remembering your shopping cart or login status.

2. Analytical cookies
Help us analyze and improve website usage (for example, via Google Analytics with anonymized IP addresses).

3. Marketing and advertising cookies (only with consent)
Used to show relevant advertisements based on your browsing behavior (for example, Facebook Pixel, Google Ads).

4. Social media cookies (only with consent)
For sharing content or tracking interactions on social media (for example, Instagram, Pinterest). 7.3 Why do we use cookies?

· To ensure the functionality and performance of the website.

· For analyzing visitor behavior.

· To measure and optimize marketing campaigns.

· To show you relevant offers.

7.4 Consent and management

On your first visit, we will show a cookie banner where you can give consent for non-essential cookies.

You can change your settings or delete cookies at any time via your browser.

7.5 How can you delete cookies?

· Via browser settings (Chrome, Safari, Firefox, Edge).

· Please note: blocking cookies may cause the website to function less effectively.

7.6 Cookie retention periods

· Session cookies: deleted after closing the browser. · Permanent cookies: stored for a maximum of 24 months.

7.7 Third-party cookies

Some cookies are placed